Audience Feedback

Types of Audience Feedback

There are many different types of audience feedback; 

• Reviews
• Audience Panels 
• Trialling and Testing
• Complaints
• Focus Groups

With my chosen media product that is a documentary I will need to choose my method of Audience Feedback carefully in order to review what has been a success and what hasn't been so good.

Focus groups are basically where you have a select few members of the public or a business that view what you have created and give their opinions on it before it is officially released to the public. It is good because you can change what went wrong before you launch the product. It is similar to a basic review but you can change the problems.

Complaints are a negative, but can be a positive if looked at in the right way. Once you have released your product and you receive complaints you may use them to your advantage as people will hear about your product from word of mouth and then check it out themselves. It also gives you room for improvement on the next project you start, because you will know what you need to change in order to make the product better overall.

Trialling and Testing is pretty self explanatory, you just have to send the product to consumers and what they say about your product that is negative you can work on it.

You can acquire information by sending out polls to the public for them to fill in, it will help you by telling you exactly what they think.

For example, the video for "Call On Me" by Eric Prydz started controversy over the scenes that take part in it, watch it for yourself here: http://www.youtube.com/watch?v=L_fCqg92qks

It has content which some people may find disturbing/wrong - but as I mentioned, the talk about the nudity/sexual atmosphere will make more people want to view it. However, say if the material they were complaining about was morally or illegally wrong, the producers could change it based on their audience research.