I will hand out questionnaires to people of all ages to ensure I know what they want, by being given this information I can see what I would need to include and exclude from my material that I produce.
I will;
- Hand out surveys
- Hand out Questionnaires
- Look at the BARB website
- Look at Focus Groups
- Use both methods of Primary and Secondary research
Primary Research
Primary Research is where you go out and find information yourself, such as that of a public questionnaire or survey. You would then put this on a website such as BARB and it would become secondary research to other people. You can use primary research as it is very reliable, compared to secondary research, that could be incorrect. You are basically taking information that other people have come across, what if the research that was taken place wasn't correct? You could be better off finding the information yourself, a good example of this would be Wikipedia. British Comedian Lenny Henry made this point on Live at the Apollo on British Television some time ago; Wikipedia stated that he grew up in a small town, when really he hadn't been there before in his life.
Below is the results for viewers that watch FOX's Family Guy
(source: http://www.imdb.com/title/tt0182576/ratings)
Below is the results for viewers that watch FOX's Family Guy
| Votes | Average | |
| Males | 90234 |  8.4 |
| Females | 18604 |  8.0 |
| Aged under 18 | 2956 |  8.6 |
| Males under 18 | 2262 | 8.6 |
| Females under 18 | 694 | 8.2 |
| Aged 18-29 | 75375 | 8.5 |
| Males Aged 18-29 | 61991 | 8.5 |
| Females Aged 18-29 | 13384 | 8.1 |
| Aged 30-44 | 26519 | 8.2 |
| Males Aged 30-44 | 22852 | 8.2 |
| Females Aged 30-44 | 3667 | 7.8 |
| Aged 45+ | 3440 | 7.5 |
| Males Aged 45+ | 2806 | 7.6 |
| Females Aged 45+ | 634 | 6.7 |
| IMDb staff | 5 | 8.7 |
| Top 1000 voters | 386 | 7.1 |
| US users | 36643 | 8.1 |
| Non-US users | 72195 | 8.4 |
| IMDb users | 147270 | 8.4 |
Secondary Research
Secondary Research is where you acquire information from a source that has done all the finding out of the information already. Websites such as BARB are known as Secondary because you are retrieving information that they have carried out for you. (http://www.barb.co.uk) An advantage of this would be that the people that carried out the Primary Research could have a bigger budget and therefore been able to contact more people and gather more information than what you could do on your own.
At the moment this is too basic to pass GC1 you need to discuss points in a lot more detail with key relevant examples. You can use your research techniques you would have produced for unit 3 GC1 to help with this. Just to add you need to look at what BARB does because from your comment on primary research you are not clear on what it is being used and this is what you need to discuss. Why would you use primary research, give actual examples and why would you visit BARB give actual examples.
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