The hypodermic needle theory is where companies will put subliminal objects or messages in a film/product in order to pass messages into the head of the audience without them knowing. For example; an advert that is for a food restaurant or product will include a lot of the colour red, purely because meat is considered red and it tricks your brain into making you want to eat. It is a method used in near enough every advertisement on the planet, it is very popular.
The McDonald's logo is a brilliant example of this;
Users and Gratifications is where someone listening/viewing your product is looking to gain something from it, usually;
- Pleasure
- Emotional Release
- Escaping from Reality
I can use this to my advantage as I will be able to make my documentary have a more positive feel and a happier vibe to it by playing more upbeat music so that my audience doesn't feel depressed or negative whilst watching it.
Reception Theory is where a listener/viewer will take the information in different due to what environment they are in or something from the past that is brought forward during the material they are viewing/ listening to.
Again need much more detail, actual examples (as in real ones not made up ones) and a progression with your discussions to be able to pass GC3. The same applies to your Negotiated, Preferred and Oppositional Responses post because at the moment you haven't added actual examples. This needs to be done to be able to pass GC3. If you add terminology into to your for and against post this will also help push GC3 towards a pass. At the moment you have only passed 1GC throughout the whole of your blog so you have a lot of work to do.
ReplyDeleteYou have now managed to pass 3 GC's as I have re-reviewed your work but you still need to work on GC1 as you do not have enough detailed discussions on audiences to pass this GC.
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